The sportswear market is booming, driven by health awareness, fashion and more people getting into fitness. With a value of over $200 billion it’s growing fast with new materials and digital.
If you’re curious about the growth, you’re not alone. Many businesses and investors, including major sportswear manufacturers like Nike, want to know what’s behind it.
In this article we’ll look at the drivers of growth, from lifestyle changes to technology. We’ll break it down and give you the lowdown.
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Global Sportswear Market Size

The global sportswear market is growing fast, valued at $313.22 billion in 2023. Up from $182.01 billion in 2022 and will be $193.89 billion by the end of 2023. Looking forward to 2032 the sportswear market will grow further to $558.14 billion. Some predict even higher at $855.3 billion by 2033.
Growth Drivers and Forecast
- 6.6% CAGR (2024–2032): The sportswear market will grow steadily driven by activewear, fitness trends and athleisure.
- North America Leads: In 2023 North America has the largest market share at 34.2% and will contribute $114.8 billion.
- Footwear is King: Sports footwear is the leading product category, 65.2% of the market in 2023.
- Men’s Market: Men dominate the market with 56.3% in 2023, men are demanding sportswear.
- Offline Channels: Despite online growth offline channels are still in the lead with 33.1% of the market share in 2023.
Expert Insight: This growth means a big opportunity in the global sportswear market. Businesses can now enter the fitness and active lifestyle products market. If you want to find a suitable fitness apparel manufacturer quickly, you can contact us at Leelinesports.
Karol T., Sales Manager
Regional Market
The sportswear market is growing across regions driven by health conscious consumers and fashion trends. Knowing regional dynamics will help you target high-growth areas. It will also help you adjust your market strategy.
Region | Market Value | CAGR | Growth Period | Key Drivers |
---|---|---|---|---|
Global | $365.81 billion (2024 projected) | 9.9% | 2024-2030 | – Rising health consciousness athleisure trend – Social media and celebrity endorsements |
North America | $112.86 billion (2023) | 7.08% | 2024-2032 | – Presence of major sports leagues – Home to large sportswear brands |
United States | Not specified | 9.6% | 2024-2030 | – High engagement in sports and fitness – Influence of major sports leagues |
Europe | $85.15 billion (2023) | 5.9% | 2023-2032 | – Blending athletic wear with casual fashion – Focus on health and fitness |
UK (part of Europe) | Not specified | 6.5% | 2024-2032 | – Part of overall European market trends |
Asia Pacific | Not specified | 10.5% | 2024-2030 | – Fashion integration into sportswear – Growing fitness and athleisure trend |
Latin America | Not specified | Not specified | Not specified | – Growing interest in sports and fitness |
Brazil (Running Gear) | $1.55 billion (2023) | 6.3% | 2023-2032 | – Growing interest in sports and fitness |
Middle East and Africa | Not specified | Not specified | Not specified | – High consumer interest in sports and fitness |
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End User Market Growth
Sportswear market is growing fast driven by demand from various consumer groups, men, women and children. Each group is contributing to the growth and trends in these segments will shape the future of sportswear consumption.
Women’s Segment Growth

Women’s segment is one of the fastest growing part of the sportswear market, growing at 7.1% CAGR from 2024 to 2032. This growth is mainly driven by more women participating in fitness and sports and higher demand for activewear. Women’s activewear alone reached $193.87 billion in 2023 and will reach $327.55 billion by 2032. This growth is driven by health conscious lifestyle and athleisure trend.
Men’s and Kids’
Although growth rates for men’s and kids’ segments are not always available, both are part of the growth story. More men are into sports and fitness so this segment will continue to be important. Active living among kids is driving demand for kids’ sportswear and increasing market size and diversity.
Regional Growth and Distribution Channels
Global sportswear market will reach $558.14 billion by 2032 growing at 6.63% CAGR. North America, Europe and Asia Pacific will be the growth regions. North America has a strong sports culture. Europe has health-conscious consumers. Asia Pacific has rising health awareness and more sports participation.
Market Segments
Sportswear market is divided into key segments that contribute to its growth. Two main segments are footwear and apparel, each with its own growth pattern and market dynamics.
Footwear Segment
In 2023, footwear segment accounted for the largest share of sportswear market, valued at $218.9 billion. This segment will grow steadily and reach $240.4 billion in 2024 and further to $421.3 billion by 2030. By 2033, footwear market will reach $557.7 billion driven by demand for athletic shoes and lifestyle footwear. Tap into this segment and get significant revenue.
Apparel Segment
Sports apparel market is also growing. In 2023 it was valued at $116.9 billion and will reach $128.3 billion by 2024. By 2025 it will reach $140.9 billion. Market will continue to grow and reach $224.8 billion by 2030. Key product categories in sports apparel are Top Wear, Bottom Wear and Support Items. Tops & T-shirts are big chunk of it. Apparel businesses should focus on this growing segment especially in North America and Asia Pacific.
This changing market offers firms chances to meet diverse customer needs in various regions and spoetswear product categories. You can then grow steadily and profitably in the sportswear sector.
If you want to start a fitness clothing line, it is recommended that you read this article to find the information you want.
Key Drivers and Trends
Sportswear market is growing fast driven by several trends and factors.
Health Consciousness and Participation in Sports
More people are adopting active lifestyles. So, demand for high-performance sportswear is rising. Health awareness is growing. It has led to more people running, working out at gyms, and playing sports. This is an opportunity for sportswear brands to cater to customers focused on health and comfort.
Athleisure Wear
Athleisure trend which is a mix of athletic wear and everyday fashion is another major driver. Consumers now want versatile clothing that works for both exercise and casual occasions. Sportswear brands are responding. They are offering stylish, practical products. These appeal to fashion-conscious customers. This is driving demand in both fitness and casual apparel markets.
Technological Innovations in Fabrics
Advancements in fabric technology have improved sportswear. Moisture-wicking, odor control, and temperature regulation make it more performant and appealing. These innovations offer more comfort and functionality. Consumers want high-quality, performance-enhancing products. Brands using these technologies can differentiate themselves in a crowded market.
Social Media and Celebrity Endorsements
Social media and celebrity endorsements have a big impact on consumer behavior. Influencer marketing especially on YouTube and TikTok is driving engagement and sales of sportswear. Consumers are increasingly looking to brands endorsed by their favorite athletes and influencers. This is fueling market growth.
Market Players
Global sportswear market is highly competitive with several key players leading the charge. These companies set trends, drive innovation, and meet demand for active, performance apparel. Here are the major players to watch:
Nike, Inc.
As of Dec 2024 Nike is the largest player in the market with market capitalization of $117.38 billion. Despite 27.21% decline in value in the last year Nike is still a leader due to its strong brand, wide range of products and global presence. Its dominance in both sportswear and lifestyle apparel makes it a top contender.
Adidas

Adidas is another big player, known for its focus on soccer sportswear especially in regions where the sport is popular. The company’s deep penetration in local markets and multiple sports categories keeps it as a major player globally.
Puma
Puma has a strong presence in Europe. With focus on performance driven sportswear and fashion forward designs Puma is a brand to watch as it builds its customer base globally.
Lululemon Athletica

Lululemon has made a big impact in the fitness and wellness space. The brand is famous for its high end yoga and running apparel catering to the growing consumer interest in fitness and holistic health.
Under Armour
Under Armour is performance driven sportswear and a strong player in North America. Their products are designed to improve athletic performance so popular with pro athletes and fitness enthusiasts.
The sportswear market is expected to grow from $314.35 billion in 2024 to $558.14 billion by 2032 with a CAGR of 6.63%. This growth offers many opportunities for businesses to enter the market and partner with these industry leaders.
If you want to find a high-quality yoga apparel manufacturer or cycling clothing supplier in China with a minimum order quantity, you can always contact our professional team for help.
Conclusion
The sportswear market is growing fast due to health awareness, athleisure trend and technology. Key drivers of this growth are demand for activewear and sports equipment. With so many products and changing consumer behavior, the market is big.
If you need custom sportswear for your business, contact us at leelinesports.com or [email protected] for custom solutions.
FAQs
1. What is the current size of the global sportswear market?
As of 2023, the global sportswear market is valued at approximately $335.92 billion.
2. How much is the sportswear market expected to grow in the coming years?
The global sportswear market is projected to reach $646.01 billion by 2030.
3. What is the Compound Annual Growth Rate (CAGR) for the sportswear market?
The global sportswear market is expected to grow at a CAGR of 9.9% from 2024 to 2030.
4. Which region has the largest share of the sportswear market?
North America currently holds the largest share, accounting for 33.3% of the global sportswear market in 2023.
5. Which region is showing the fastest growth in the sportswear market?
The Asia Pacific region is the fastest-growing market, with a projected CAGR of 10.5% from 2024 to 2030.