Underwear is more than just a must have; it’s a foundation of comfort and self expression for women. This article looks at 14 different types of female underwear, and what they look like and what it means for the market.
Designed to help retailers get to know the many and varied products from underwear manufacturers, this article will explore different lingerie styles, what makes them unique and what they appeal to.
By knowing the ins and outs of each style you’ll get valuable information to add to your product range and meet consumer demand.

Table of Contents
Top 14 Types Of Female Underwear List
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Underwear Style | Main Characteristics | Popularity (%) |
Thongs | Minimal coverage, avoids panty lines, sexy appeal | 85 |
Boyshorts | Full coverage, comfort-focused, often worn as loungewear | 70 |
High-Waisted Panties | High waistband, provides tummy control and full coverage | 65 |
Lace Panties | Decorative lace material, feminine and delicate design | 75 |
Bikini Underwear | Moderate coverage, versatile for everyday wear | 90 |
Seamless Panties | No visible seams, ideal for tight-fitting clothing | 80 |
Control Briefs | Offers tummy control, full coverage, and shaping support | 60 |
Tanga Panties | Minimal coverage with a thin waistband, sexy and elegant | 55 |
Brazilian Panties | Medium coverage, lower cut at the back for a cheeky look | 50 |
Maternity Panties | Specially designed for pregnancy comfort and support | 45 |
Long Leg Panties | Extended leg coverage, reduces chafing, and smoothing effect | 40 |
One-Side Tie Bikini | Bikini with adjustable side-tie for a customizable fit | 35 |
C-string Panties | Minimal coverage with no side straps, worn as a novelty | 25 |
Tap Pants | Loose-fitting, often satin or silk, vintage style | 30 |
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10 Different Types Of Male Underwear
1. Thongs
In the different types of female underwear, thongs offer minimal coverage, so are top of the list for those who want a seamless look under clothing. Their ability to eliminate panty lines has made them a hit. Comfort is key, especially for younger consumers. A Euromonitor International survey found 62% of women 18-34 choose thongs for their versatility.

Quality and Comfort: Victoria’s Secret use lace and cotton in their thongs, style and comfort is key. New fabric innovations mean breathability for all day comfort.
Pricing Strategies: Thongs range from $10 to $30. Premium brands like Savage X Fenty use celebrity endorsements to add value, for consumers willing to pay more for quality.
Market Trends and Consumer Preferences: The comfort trend has driven up demand for thongs, especially among younger consumers. A Euromonitor International survey found 62% of women 18-34 choose thongs for versatility under different outfits.
2. Boyshorts
Boyshorts offer full coverage and comfort, so are popular with those who want a sporty look. They reduce chafing and provide support during activity. The athleisure trend has driven up demand, Aerie reported 20% sales growth.

Quality and Comfort: Boyshorts are made from cotton and modal, for softness and stretch. Hanes focus on durability without sacrificing comfort, so these shorts can withstand daily wear and active wear.
Pricing Strategies: Boyshorts range from $12 to $25, for budget conscious and premium buyers. This price flexibility means they can reach a wide audience.
Market Trends and Consumer Preferences: In the different types of female underwear, the athleisure trend has driven up demand for boyshorts, Aerie reported 20% sales growth for this style.
Expert Tip: Offering sustainable, breathable fabrics could further appeal to health-conscious and eco-friendly consumers, making it a key differentiator in an increasingly competitive market.
Aaron Ju, Marketing Director at TimeRose Media
3. High-Waisted Panties
High-waisted panties are back in fashion, for those who love retro style. They offer more coverage around the midsection, comfort and a nostalgic look. As trends change, 45% of women said they bought high-waisted underwear in the past year, high-waisted is on the rise.

Quality and Comfort: In the different types of female underwear, skims focus on inclusive sizing and soft fabrics for comfort for all body types. This attention to quality fabrics not only improves the wear experience but also builds trust with consumers who value fit and feel.
Pricing Strategies: High-waisted panties range from $15 to $35. Many brands charge more for sustainable practices and quality craftsmanship, for consumers willing to invest in durable and stylish.
Market Trends and Consumer Preferences: The vintage trend has driven up interest in high-waisted. Mintel found 45% of women bought high-waisted underwear in the past year.
If you are struggling to find a quality underwear and sportswear manufacturer, please contact us at Leelinesport.
4. Lace Panties
Lace panties are for special occasions, sensuality and elegance to boost the wearer’s confidence. As interest in luxury intimate wear grows, Victoria’s Secret has expanded their lace range to meet demand.

Quality and Comfort: Lace was once uncomfortable, but many brands now use softer fabrics to be comfortable without sacrificing style. This means wearers can have the beauty of lace and feel comfortable.
Pricing Strategies: Lace panties range from $20 to $50 depending on the brand. Higher end options have exceptional craftsmanship and unique designs for those who want luxury in their intimate wear.
Market Trends and Consumer Preferences: Lace panties are in high demand as more women are looking for luxury intimate wear. Victoria’s Secret has expanded their lace range significantly.
5. Bikini Underwear
Bikini underwear is a stylish and comfortable for daily wear and swim. Its moderate coverage is loved by many. A SkyQuest report shows this style will grow over 6% annually through 2030, it’s here to stay.

Quality and Comfort: Jockey focus on quality by using fabrics that are comfortable and durable. Many bikini styles now have moisture-wicking fabric, perfect for active people.
Pricing Strategies: Bikini underwear ranges from $10 to $30. Many brands offer multi-pack options so budget conscious shoppers can find quality at affordable prices.
Market Trends and Consumer Preferences: Different types of female underwea, bikini styles have been consistent in popularity due to its versatility. According to SkyQuest’s report, this segment will grow over 6% annually through 2030.
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6. Seamless Panties
Seamless panties have a smooth look under clothes, perfect for those who want comfort without visible lines. This style is on the rise, seamless designs now account for over 30% of new product launches as more women prioritise both comfort and looks.

Quality and Comfort: Fabric technology has improved seamless panties. Commando have perfected designs that fit the body comfortably without irritation, so you’ll have a great fit all day.
Pricing Strategies: Seamless panties range from $15 to $35. Premium brands charge more, they highlight their designs as a key selling point, for customers who are willing to pay for quality.
Market Trends and Consumer Preferences: The seamless trend is taking off as more women prioritise comfort and aesthetics; seamless designs account for over 30% of new product launches in the past few years.
Pro Tip: Experts recommend seamless, breathable, moisture-wicking panties. Use microfiber or cotton blends. They are comfortable and stylish. Consider buying from brands that promote body-positive, inclusive sizing for the best fit.
7. Control Briefs
Control briefs are designed to shape the body and smooth out the silhouette, perfect for under tight clothes. Since 2020, shapewear has seen a huge surge and control briefs have grown over 25% in sales. This trend shows women are looking for undergarments that gives them confidence.

Quality and Comfort: Top brands like Spanx use breathable fabrics to offer support and comfort. The balance of functionality and wearability makes them more popular in the different types of female underwear.
Pricing Strategies: Control briefs range from $25 to $60, its design is specialized for body shaping. This price range makes them affordable while highlighting their quality and effectiveness.
Market Trends and Consumer Preferences: Shapewear has seen a huge surge; reports show control briefs have grown over 25% since 2020 as women look for confidence-boosting undergarments.
8. Tanga Panties
Tanga panties is a balance between style and coverage, for women who want an option between thongs and bikinis. Their popularity is on the rise especially among younger buyers, they now account for about 15% of total panty sales, as the market shifts.

Quality and Comfort: Tanga panties comfort depends on the material. Many brands use soft lace and cotton blends, it feels good and looks good. This combination is more enjoyable to wear.
Pricing Strategies: Tanga panties range from $10 to $30 depending on the brand and quality. Many brands offer promotions like multi-pack discounts to appeal to budget conscious shoppers and encourage bulk purchases.
Market Trends and Consumer Preferences: In the different types of female underwear, tanga styles are on the rise among younger demographics; they account for about 15% of total panty sales according to reports.
9. Brazilian Panties
Brazilian panties has a cheeky cut that balances coverage and sexiness. They are for women who want comfort and style. Market trends shows a surge in demand for this style, now accounts for about 20% of panty sales in major retail stores.

Quality and Comfort: Different types of female underwear have different features. Brands use high quality materials to offer stretch and softness. Many designs have intricate lace while still prioritising comfort. This attention to detail makes Brazilian panties a must-have in many women’s wardrobe.
Pricing Strategies: Brazilian panties range from $15 to $35, to cater to different budgets. Premium brands justify their higher prices with unique designs, so consumers can choose based on their style and investment in quality.
Market Trends and Consumer Preferences: Brazilian styles have seen a huge surge; they now account for about 20% of panty sales across major retailers according to market reports.
10. Maternity Panties
Maternity panties are for pregnant women, comfort and support as their body changes. These panties adjusts to a growing belly, provides the right fit and flexibility throughout pregnancy.

Quality and Comfort: Expectant mothers prefer soft cotton blends that feels gentle on the skin. Brands like Bravado Designs offers supportive and comfortable options for women at different stages of pregnancy.
Pricing Strategies: Maternity panties range from $15 to $40 depending on the brand and features. Many brands also offer bundle deals, which appeals to new mothers who wants value during this critical period of their lives.
Market Trends and Consumer Preferences: Different types of female underwear have different audiences. With the growing awareness on maternal health, maternity underwear sales have grown over 30% since the pandemic as more women prioritize comfort during pregnancy according to reports.
11. Long Leg Panties
In different types of female underwear. Long leg panties offers full coverage and comfort, perfect for lounging or wearing under dresses during colder months. Their versatility appeals to consumers who wants warmth and ease in their daily wardrobe.

Quality and Comfort: The choice of fabric is crucial for long leg panties. Soft, breathable materials makes it comfortable and helps the garment retain its shape over time. This combination of quality and function makes them a winner. Some yoga clothing manufacturers also use this soft fabric.
Pricing Strategies: Long leg panties range from $20 to $40 depending on features like moisture-wicking or brand reputation. This range gives consumers options that meets their performance needs and budget.
Market Trends & Consumer Preferences: Consumers looking for cozy alternatives has led many brands including Lululemon to expand their offerings in this category!
12. One-Side Tie Bikini
Different types of female underwear have different benefits. One-side tie bikinis has a customizable fit with a fashionable twist, perfect for beachgoers who wants both style and comfort. The design allows easy adjustments for a personalized fit.

Quality and Comfort: The comfort and quality of a bikini depends on the materials. A mix of nylon and spandex provides flexibility and durability, one-side tie bikinis is perfect for active days under the sun.
Pricing Strategies: Prices range from $30 to $60 depending on the brand’s reputation. Higher end options focus on craftsmanship and unique designs, justifies their premium price. This range gives shoppers a bikini that fits their budget and style.
Market Trends & Consumer Preferences: Popularity grows each summer season as consumers looks for unique design elements to stand out in crowded beaches!
13. C-string Panties
C-string panties removes the traditional waistbands, offers minimal coverage that works well under tight clothes. They provides a comfortable solution without the visible lines or the usual discomfort of regular underwear. Their rising popularity is a trend among younger consumers who wants both style and practicality.

Quality and Comfort: The choice of material is crucial for C-string panties. Lightweight materials makes it breathable and helps the garment retain its shape, comfortable all day.
Pricing Strategies: C-string panties range from $15 to $30 depending on features like moisture-wicking and brand reputation. This range meets consumer expectations for quality and usability and reaches a wide audience.
Market Trends & Consumer Preferences: Rising popularity is due to consumers looking for fashionable alternatives for younger demographics who wants trendy yet functional options that prioritizes aesthetics without sacrificing practicality!
14. Tap Pants
Tap pants are loose, comfortable shorts that offers both style and practicality. Can be worn casually or as a layer under skirts and dresses, makes them a wardrobe staple. Recently they’ve become a fashion favorite for various occasions, from casual days to lounging at home. Consumers loves the combination of comfort and design, makes them a must-have in every wardrobe.

Quality and Comfort: The fabric of tap pants is the key to comfort. Soft materials makes it relaxing and inclusive size range ensures everyone can feel comfortable and confident wearing them.
Pricing Strategies: When pricing, consider competition and production cost. Aim to make tap pants affordable without sacrificing quality. Pricing should meet customer expectation around affordability and highlights the value and benefits of these stylish pieces.
Market Trends & Consumer Preferences: Gaining popularity as fashionable alternatives for various occasions—from casual days to cozy nights at home!
Expert Tip: Consumers wants versatility and chic aesthetics when choosing wardrobe essentials!
Arif Khan, Sales Associate
Conclusion
Success in the female underwear market requires a strong grasp of consumer needs and preferences. Key drivers include fashion trends, body positivity, and sustainability concerns. Offering a diverse size range, eco-friendly materials, and inclusive designs helps capture a wider audience and build loyalty.
If you want to know more about the types of female underwear styles or popular trends for further assistance in developing your product strategies, contact us at leelinesports.com.