Where Is Beyond Yoga Made?

Beyond Yoga is a great activewear brand and renowned yoga clothing manufacturer. They’re known for comfort, style and inclusivity. They’ve carved out a space for themselves by offering luxury yoga and athleisure wear for all body types.

In this article we’ll look at where is Beyond Yoga made and how that impacts the brand and consumer trust.

Join us as we get the inside scoop on Beyond Yoga’s production process. We’ll see how it affects the quality and ethics of their activewear.

Where Is Beyond Yoga Made

Where Is Beyond Yoga Made? Something You Need Now

Founding and Mission

Beyond Yoga bulid

Beyond Yoga was founded in 2005 (or 2006, depending on the source) by Jodi Guber Brufsky and Michelle Wahler. The brand’s mission is to offer comfortable, high quality activewear for all body types. Beyond Yoga believes you don’t need to change your body to fit in but should feel confident and comfortable in your clothing.

Core Mission Values

  • Comfort for Everyone: Beyond Yoga creates activewear that feels soft and natural, like a second skin. Their products use buttery fabrics and are tested across all sizes to ensure a great fit for everyone.
  • Inclusivity: The brand offers sizes XXS to 4X and is committed to creating a positive and inclusive environment for all customers, body positivity and individuality.
  • Female Leadership: As a female founded and led company, Beyond Yoga is proud to have women make up over 85% of their leadership team, inspiring and supporting others in the industry.

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Manufacturing Location

Beyond Yoga products are made in the USA, so you get high quality and ethical production. By keeping production local you get reliable supply chains and shorter lead times, more flexibility with inventory management.

The brand uses its signature buttery soft fabrics and tests them in every size to emphasize quality and inclusivity. This means a comfortable fit for all body types so you can feel confident in the products you offer to all customers.

The production team is over 85% female, a reflection of the company being female founded and female run. This commitment to empowerment will appeal to conscious consumers who value inclusivity and ethics.

While the exact manufacturing sites are not disclosed, the LA HQ ensures the company’s focus on quality and sustainability. The “Made in the USA” label can be a selling point for you to attract customers who prefer local products.

Expert Advice: When considering “Where Is Beyond Yoga Made?”, it’s crucial to highlight that Beyond Yoga products are manufactured in the USA. By working with Beyond Yoga you get their ethical production and premium materials for you and your customers.

Henry Lu, Business Development Manager

Quality and Testing

When asked Where Is Beyond Yoga Made, you should know Beyond Yoga products are made in the USA, so high production standards. The brand focuses on quality with their buttery soft fabrics, designed for comfort and durability. They feel luxurious and perform well.

Rigorous Wear-Testing

Rigorous Wear-Testing

To ensure a great fit for all body types Beyond Yoga wear tests across every size, from XXS to 4X. This means the clothing fits well and feels like a second skin, supporting the brand’s mission of inclusivity and body positivity.

Benefits for You

By having products made in the USA you get consistency of quality. The wear tested designs appeal to a wide customer base, a comfortable option for your customers. Plus the brand’s focus on fabric quality makes them a premium activewear choice, a competitive advantage for you in the market.

If you are just starting your yoga clothing business, I highly recommend you to read this article, I hope it can help you.

Expansion and Retail Presence

Beyond Yoga is expanding retail presence through targeted strategies, good for both consumers and business partners. This means local markets in California and new locations across the US, more brand visibility and partnerships.

1. Store Locations and Openings

Beyond Yoga started retail with two stores in Santa Monica and Irvine, CA in fall 2022. Since then they have opened more stores in busy areas like Westfield Century City and Larchmont Village in LA.

By 2023 they expanded in CA with a store in Walnut Creek and went outside the state with a store in Chicago’s Fulton Market District and Washington’s Bellevue Collection Mall. More stores means more visibility and local connections.

2. Store Features and Amenities

Each store is designed to reflect Beyond Yoga’s sustainability values with eco friendly materials and neutral tones. The stores offer women, men, maternity and toddler collections to cater to all. Water filtration systems and multiple fitting rooms make for a better shopping experience.

If you want to know Where Is Beyond Yoga Made? is to find the right custom yoga clothing manufacturer or other fitness clothing manufacturer to help you grow your business, please feel free to discuss with us.

3. Community Events

Beyond Yoga connects with customers and partners through in-store events like fitness classes, wellness workshops and shopping sessions. Partnerships with fitness brands like Pure Barre and CorePower Yoga help build community and support wholesale.

4. Pop-Up Retail

The brand also connects with customers through pop-up events like “Club Beyond” in NYC. These events offer exclusive experiences, fitness classes and workshops, making the brand more accessible and interactive in unique settings.

Pro Tip: With growing Beyond Yoga is building a strong retail footprint across the US, more visibility and business opportunities. If you also want to find a sportswear manufacturer with the same high quality as it, you can contact us at Leelinesports, our professionals will always be there to help you.

Beyond Yoga’s Social Responsibility

Women Empowerment

Beyond Yoga is not only about inclusive products but also about empowering women within the company. With over 85% of its employees being female, the company supports women’s leadership and career development, good for the world.

Environmental Efforts

The brand takes its environmental responsibility seriously and has implemented eco friendly practices in its production process. From using sustainable materials to reducing waste during manufacturing Beyond Yoga is committed to reducing its carbon footprint while delivering great activewear.

Ownership

Beyond Yoga was acquired by Levi Strauss & Co. in 2021 for $400 million. This was a big milestone for the brand. Under Levi’s ownership Beyond Yoga hit $100 million in net sales in its first full year and is on track to be a $1 billion brand. This deal has enabled the brand to expand into brick and mortar and open new stores, including Santa Monica and Irvine.

What’s in it for you

  • Access to Levi’s resources
  • More brand stability and growth
  • More retail presence to see the brand more often

Levi’s helps Beyond Yoga maintain and grow in the activewear space for customers and business partners.

End

Beyond Yoga’s choice to manufacture primarily in the United States plays a crucial role in shaping its brand image and enhancing consumer trust. The commitment to quality, ethical practices, and social responsibility sets Beyond Yoga apart in a competitive market.

The partnership with Levi’s positions Beyond Yoga for ongoing success. For custom yoga apparel requests, feel free to get in touch with us at Leelinesports.com or [email protected] to find the right solutions.

FAQ

1. Where is Beyond Yoga made?

Beyond Yoga is proudly made in Los Angeles, California. The brand keeps its production local, embracing its LA roots.

2. Is Beyond Yoga a US-based company?

Absolutely! Beyond Yoga is not just US-based, but specifically LA born and bred. It’s a premium active lifestyle brand with strong ties to its California origins.

3. How does the local manufacturing impact Beyond Yoga’s sustainability efforts?

Beyond Yoga’s local LA manufacturing cuts transport emissions and boosts the local economy. It’s a win-win for sustainability and community support!

4. Are all Beyond Yoga products made in the same location?

The brand states that its products are made in Los Angeles. They don’t provide details about multiple manufacturing locations. This suggests a centralized production approach.

5. Does Beyond Yoga’s manufacturing location affect its pricing?

Los Angeles’s local manufacturing likely boosts Beyond Yoga’s premium brand. While it may impact pricing, it also ensures high-quality control and supports fair labor practices.

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